About

Headshot of Gareth Hobbs

Me

About Me

Hi, I’m Gareth—a product designer based in New York City with over 10 years of design experience, including the last 3 focused exclusively on UX and UI. I’ve designed native mobile and responsive web apps across industries like travel, healthcare, education, finance, non-profits, social media, and e-commerce.

Currently, I’m the lead product designer at BLADE, where I work on travel and healthcare logistics products. I also collaborate regularly with Brick Factory, a design agency in Washington, DC. Recent projects include education and networking platforms for National University, and donation campaign sites for African Parks.

My path into UX began with a love of puzzles and problem-solving, and a background in theatrical sound and video design. That experience gave me a deep appreciation for storytelling, pacing, and visual rhythm—qualities I now bring into every product I design.

I gravitate toward projects where I can help shape something from the ground up—where design is strategic, not just surface-level. I’m excited by the opportunity to build products that are thoughtful, intuitive, and make everyday life a little better for their users.

Outside of work, I love traveling with my wife Nicole, playing music, and knocking out another backpacking trip from the list.

My Process

Skills and Tools

Each project I work on requires a unique approach, based on the background and goals of the product. These are some of the skills and tools I utilize on a regular basis.

Skills

  • Lean UX / Design thinking / UCD

  • Native app and responsive web app design

  • Web Design

  • Information Architecture

  • UI and visual design

  • Affinity mapping

  • 2x2 strategy workshopping

  • Competitive analysis

  • User research

  • User personas

  • Journey mapping

  • User flows

  • Usability testing

  • Prototyping animation / interaction design.

  • Wireframing and prototyping

  • Design sytems / UI kits

  • Analytic problem-solving

  • Frontend development (HTML, CSS, Javascript)

Tools

  • Figma expert (components, auto layout, variables, styles, design libraries, interactive prototypes, animation, FigJam, and more).

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Webflow design and development (aka, how I made this website...)

  • Hotjar site analytics

  • Miro

  • Relume

  • User testing

  • Sketch

  • VS Code

Interested in working together?

Have a project I can help with? Have a question about something on my website? Reach out using the form below, or send me an email.

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